BRP has announced that the iconic Can-Am brand, which currently includes Spyder and Ryker three-wheelers and four-wheeled ATVs and side-by-sides, will return to its motorcycle roots. To mark the 50th anniversary of the Can-Am brand, BRP will launch a family of electric two-wheel motorcycles.
“With the motorcycle industry shifting to electric, we saw an opportunity to reclaim our motorcycle heritage and to re-enter the market,” said José Boisjoli, President and CEO of BRP. “This new product category is extremely important to us, and we are thrilled that Can-Am motorcycles are the first EV models in BRP’s electric lineup to be confirmed to consumers. Many of us have very fond memories of riding the early dirtbike models, and now we look forward to building on the rich history of the Can-Am brand to inspire and impress a new generation of motorcyclists and electric vehicle enthusiasts.”
So far, BRP has provided only the teaser photo above and a teaser video, which you can watch below:
BRP says the first models of the complete, all-electric lineup will be available in mid-2024. Based on the teaser photo, the lineup will include a roadster and an adventure bike. Bikes on the far right are harder to identify, but may include a cruiser and an all-electric version of the Spyder or Ryker three-wheelers.
The first Can-Am motorcycle was introduced in 1973 and the brand became a dominant force in motocross and endurance racing. The success elevated the brand to an iconic status right from the start. Half a century later, BRP says the new products have been developed with many different riders in mind, more specifically for those who crave adventure, seek the thrill of the open road, long for a quiet ride in the country, or want to liven up the city streets. BRP says riders can expect these new state-of-the-art electric Can-Am motorcycles to be perfect for everyday commuting and, to stay true to the track-and-trail heritage of the brand, recreational on- and off-road riding.
For more information, visit brp.com.