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Who Are We?
Rider magazine is a motorcycle publication written by, and for, passionate motorcycle riders. First published in 1974, Rider has been dedicated to delivering product evaluations, comprehensive road tests, technical features and award-winning editorial to motorcycle enthusiasts who hit the road at sunrise, purchase products for their bikes, and are both active and engaged in the motorcycle lifestyle. The Rider editorial team is made up of award-winning journalists with vast, hands-on knowledge and, collectively, over 150 years of experience. Rider magazine has been the world’s premier motorcycle touring, travel and adventure authority for more than 40 years.

Our Readers
For our readers, owning a motorcycle is not a luxury…it’s a way of life. They’re passionate, experienced, affluent and committed to motorcycling. They have cash and look forward to spending it on something they love; keeping their bikes running well and looking great. Rider currently reaches over 130,000 monthly readers and over 250,000 unique online visitors monthly. Of those readers, 57% ride more than 5,000 miles annually, 43% are likely to buy a motorcycle in the next 12 months, 59% spent more than $500 on apparel and helmets in the past 12 months and 98% buy from Rider advertisers.

Advertising Opportunities
Rider magazine publishes 12 issues per year and, in combination with, offers a variety of multi-media advertising opportunities. Magazine advertising opportunities range from cover-spreads to 1/6-page black and white ads. Our website,, offers a multitude of rich-media opportunities including streaming video and interactive advertising. We also produce enews products and customized client eblasts are available.