Indian Motorcycle and Jack Daniel’s have partnered up to create a special Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse. Limited to only 177 units, this hand-painted motorcycle takes inspiration from Jack Daniel’s Old No. 7 Tennessee Whiskey and was co-developed with Klock Werks Kustom Cycles.
Related: 2023 Indian Sport Chief | First Ride Review
A key feature that makes this motorcycle unique is the paint, which is Super Graphite Metallic with real Jack Daniel’s Old No. 7 whiskey mixed in. The iconic whiskey brand further touches this bike in the Jack Daniel’s design elements throughout, such as Jack Daniel’s branding on the front and rear fenders, on the solo seat, and on a Montana Silversmiths Badge with each bike’s serial number. The Jack Daniel’s signature can also be found etched into the exhaust and on the rear fender.
“The Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse is yet another powerful and dynamic representation of the quality, craftsmanship and attention to detail that is core to both of our brands,” said Aaron Jax, Vice President for Indian Motorcycle. “This time, we decided to pay homage to Jack Daniel’s iconic Old No. 7 – the most iconic of Jack Daniel’s whiskeys – pairing it with the Chief Bobber Dark Horse. Both products are timeless American originals that share a combination of no-nonsense simplicity and premium quality.”
The whiskey-inspired styling is paired with the Indian “I” painted on the tank, and the Thunderstroke 116 engine features non-machined highlighted cylinders and heads and Cloud Silver-painted rockers and pushrod tubes for a vintage raw metal appearance. The bike is also equipped with white center rims, a tinted Klock Werks flared deflector, and a Pathfinder adaptive LED headlight, which monitors the bike’s lean angle to optimize nighttime illumination when cornering. The bike comes with three ride modes, a 4-inch TFT display with Ride Command, turn-by-turn navigation, ABS, cruise control, keyless ignition, and other premium features.
“At Jack Daniel’s we live by the motto, ‘Every day we make it, we’ll make it the best we can’,” said Greg Luehrs, Director of Sponsorships and Partnerships for Jack Daniel’s. “Indian Motorcycle shares that philosophy, which is why this partnership has been such a success.”
Related: Indian Announces 2022 Jack Daniel’s Limited Edition Challenger Dark Horse
The 2023 Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse retails for $24,499. Visit Indian’s website or your local dealer for more information.
Nice looking bike…call me a wet blanket but…I’m kind of stuck on the alcohol and riding connection. Does one of the ride modes take the keys? What’s next, a Budweiser edition? 😕
I’m not a fan of this type of bike, but she’s a good looking bike and customers will get them looking even better.