CFMoto only began manufacturing motorcycles in 2000, and in 2007 it expanded into its present 1.6 million square-foot plant in Hangzhou, south of Shanghai, with a 1,520-strong workforce steadily ramping up production of bikes and scooters, but especially ATVs, in which CFMoto is a market leader.
CFMoto emphasises quality of manufacture, rather than low cost, so while its bikes are well priced, they’re also well made and durable. Its emphasis on quality sufficiently impressed KTM president Stefan Pierer to forge an alliance with them, and last year CFMoto assembled 1,000 KTM 200/390 Dukes for home market sale.
“We built up a very good trust level with CFMoto–they are a very serious Chinese company,” says Pierer. “We’ve now arranged to do a 50/50 joint venture on KTM products made in China for sale worldwide. They have a new entry-level model called the 150NK that was created for them by our partners Kiska Design, so we will supply them with KTM engines to produce a 200cc or even bigger version. I’m happy to attach the KTM name to something made by them.”
The respect is mutual.
“KTM is a cool brand, aimed at young people who value sharp styling and good engineering,” says CFMoto’s President, Lai Guogui. “It’s CFMoto’s ambition to position our own products in a similar segment of the market.”
CFMoto is setting the pace for other much larger Chinese companies in product development. Its range of new models from 200cc to 650cc will cement its lead over other Chinese manufacturers in delivering attractive motorcycles to overseas customers that are both affordable, and cool.
To read about the CFMoto 650TK, CLICK HERE.