Indian Motorcycle celebrates its 125th anniversary in 2026, kicking things off with a new campaign called Never Finished.
Indian was founded in 1901 by Goerge Hendee and Oscar Hedstrom after their success as bicycle racers. By 1913, Indian was producing 30,000 units annually. The company survived two world wars, providing motorcycles and parts to the war efforts. In the late 1940s, Indian became a strong force in racing.
Then in 1953, Indian halted production. For several decades, the rights to the brand name swapped hands several times, but none of these new attempts lasted for long. In 2011, Polaris Industries purchased Indian Motorcycle from Stellican (a London-based private equity firm), ushering in the current era of Indian Motorcycle. Now, 125 years after its beginnings, Indian is passing hands again as it transitions to new ownership under a private equity firm called Carolwood.
The theme of the “Never Finished” campaign is the brand’s commitment to innovation and pushing forward. Accompanying the announcement of the campaign is a video titled “125 Years of Indian Motorcycle | Never Finished,” which highlights the brand’s racing efforts and its current lineup. You can watch the video above or on Indian Motorcycle’s YouTube channel.
“The pursuit of innovation that drove our founders continues to drive us today,” said Nate Secor, director of marketing for Indian Motorcycle. “Whether through design, engineering, or marketing, we push ourselves every day to honor that legacy. The Never Finished campaign isn’t just a celebration of our 125-year history, it’s a commitment to our riders that we are always innovating, always competing, and will always be pushing forward.”
Indian also says that it will celebrate its 125th anniversary throughout 2026 with new products, programs, and rider promotions. More details about those will be announced at a later date.
Visit the Indian Motorcycle website for more information.
When is indian going to get back to skirted fenders again and when is scouts going to look like flatheads
When are you going to stop being a sarcastic idiot and learn proper ENGLISH
Since Polaris took the reigns Indian has been spot on with the variety of motorcycles they have been providing I can only hope know that they sold the INDIAN BRAND that under new ownership they can continue to raise the bar
Wouldn’t a more truthful ad say, “Indian Motorcycles, since 2014”? Again I’m asking about truth in advertising, since Indian was out of business from 1953 until the Polaris purchase in 2011, and first year of sales in 2014. Just curious.
Fair enough. Clearly they are celebrating the 125th anniversary of the launch of the brand, not 125th anniversary of continuous operation.