On Saturday, May 7, powersports manufacturer leader BRP and its Can-Am team will proudly take to the streets alongside female riders in more than 50 communities around the world as part of the 16th annual International Female Ride Day (IFRD). From the U.S. and Canada to Europe, Asia, and Latin America, Can-Am employees, ambassadors, dealers, and vehicle owners will ride together and celebrate the importance of female riders and their positive contributions to the industry.
This marks the third consecutive year that Can-Am will be an official supporter and partner of IFRD, and it will be the brand’s biggest push yet. The IFRD partnership is synonymous with Can-Am’s acclaimed Women of On-Road program, which addresses barriers-to-entry for female riders through rider education and mentorship. That program has been incredibly successful, resulting in nearly 38% of Can-Am owners being female, significantly outpacing the industry average of 22%.
“The open road should be open for all. Period,” said Martin Ethier, Director, Global Marketing at Can-Am On-Road. “International Female Ride Day is a celebration of that, and we’re proud to be a corporate partner. This year, we are truly globalizing our involvement and we can’t wait to watch so many incredible female riders come together to celebrate their shared passion of riding.”
Ahead of IFRD, Can-Am will host fellow Canadian and IFRD founder Vicki Gray at its corporate headquarters in Quebec. While there, Gray will have a chance to meet and ride with many of the incredible female Can-Am employees who inspire and manage the Women of On-Road program.
“It’s great to have the support and involvement again from Can-Am as one of the IFRD official partners. I really look forward to meeting the team and taking a ride together,” said Gray. “Can-Am is likewise dedicated to promoting and highlighting women riders and to making a positive difference for women in motorcycling and powersports everywhere. Together we are making advancements in this segment.
A sample of some of the Can-Am IFRD rides taking place on May 7, 2022:
- In Ontario, Olympic Games gold medalist and member of the Canadian National Women’s Hockey Team, Natalie Spooner, will join TV host, Sherry Holmes, for a group ride that’s open to Can-Am owners.
- In Los Angeles, Can-Am ambassador, actress, and model Karrueche Tran will host a ride with Can-Am Spyder and Ryker owners.
- In 28 other cities around the U.S., the US Spyder Ryders owners’ group is holding rides to mark the occasion.
- In the UK, Can-Am ambassador Sophie Morgan will be riding her Can-Am Ryker with others to take part in the day’s efforts.
- In Lausanne, Switzerland, the Can-Am team based out of the BRP office there will be taking to the streets to celebrate.
- In Germany, the Ladies Riding Class community, which counts about 30 members, will also hit the road for the occasion.
- In Sydney, Australia, Can-Am Ambassador Helen Chik editor of the popular lifestyle magazine Grazia will be riding her Ryker alongside others to celebrate the day.
- In Puerto Rico, singer-songwriter Calma Carmona will also participate in a “GRRRL Ride” event behind the handlebars of her Can-Am Ryker.
Can-Am is inviting all women riders to “Just Ride” on May 7 to celebrate IFRD along with these riders. If you do, use #IFRD2022 to be part of the movement!
Click here for more about the Can-Am Women of On-Road program and the brand’s participation in IFRD. And to learn more about Can-Am On-Road including vehicle lineup, accessories, and product specs, as well as the numerous programs in place to empower and support our passionate owners’ community, please go to CanAmOnRoad.com and follow us on social media @canamonroad, or join our Women of On-Road Facebook Group which now counts more than 13,000 members.
More About International Female Ride Day
International Female Ride Day is a globally synchronized ride day for women motorcycle riders and women powersport enthusiasts. Referred to as a “movement” by its participants, its call to action, “Just Ride!” asks women to be on their motorcycles or powersports vehicles on the first Saturday of May each year. Created in 2007 by Vicki Gray, a lifetime motorcycling advocate, road, and race instructor – with the purpose to profile and highlight the many diverse women enjoying the activity of motorcycling. Its mission, among several, is to that of building awareness and parity for women globally across all forms of motorsport and powersports. IFRD simultaneously encourages other women to take up the activity. The event is managed under the MOTORESS® canopy.
To learn more, visit the official IFRD website.