Moto Guzzi Announces New Factory, Museum, and V100 Mandello

Moto Guzzi Announces a New Factory, Museum, and V100 Motorcycle
Moto Guzzi has announced the new V100 Mandello.

After recently celebrating its centennial and the brand’s rich history, Moto Guzzi has turned its attention to the future with the “Road to 2121.” The bold initiative announced today includes a futuristic restructuring project including a new factory and museum to be built at the current site in Mandello del Lario, Italy, where every Guzzi has been built to date.

Read our 2021 Moto Guzzi V7 Stone Centenario First Ride Review

Moto Guzzi Announces a New Factory, Museum, and V100 Motorcycle
A rendering of the new Moto Guzzi factory, designed by Greg Lynn.

Moto Guzzi has commissioned U.S. architect and designer Greg Lynn, known for his bold, ultramodern creations and the architect behind the new San Francisco Museum of Modern Art. The project, which Guzzi says, “will be founded on culture, design, and mechanics, with a strong green focus,” will include open public spaces and a place for the local community and tourists to meet.

Guzzi has stated that the project will use existing onsite structures and maximize environmental sustainability and efficiency in its use of resources. While building materials will be chosen with close attention to efficient energy management, thanks to photovoltaic systems and eco-sustainable materials.

The Piaggio Group intends to establish the Moto Guzzi brand as an example, not only of mechanical integration, but also of modern design and hopes that the site will become a focal point for Guzzi bikers and young people, and international tourists interested in the venerable brand. The new factory will also extend the firm’s production capacity to keep pace with the growth in demand.

In addition to the new factory, the project will create new conference facilities to host both internal and external events, as well as a hotel and a restaurant for a complete range of amenities to welcome visitors from around the world. Work is scheduled to commence by the end of the year and should be completed in the first half of 2025.

Moto Guzzi Announces a New Factory, Museum, and V100 Motorcycle

If that wasn’t enough, Moto Guzzi pulled another card from their sleeve and announced the V100 Mandello. We know very little about this new machine, but Guzzi is promising it will have a cutting-edge engine and state-of-the-art technologies. We look forward to the new motorcycle’s scheduled release on November 23, 2021, at the EICMA international motorcycle show in Milan.

Moto Guzzi Announces a New Factory, Museum, and V100 Motorcycle


  1. Google search tells me there are 68 Moto-Guzzi dealerships in the USA and 13 in Canada. The ones I’ve visited seem a tad “fragile” – they certainly do not rely on selling new Guzzi’s to stay in business. I used to frequent two, liked them both, one in Georgia, USA and one in New Brunswick, Canada; both presently do not sell Moto-Guzzi any longer. From where I sit, it’s much easier to buy a Triumph than a Guzzi, or even a Royal Enfield. I wish an MG representative could speak directly to this and explain how, from the perspective of a potential new customer, the lack of dealerships can be mitigated.

  2. I have long lusted after the V7, and believe the Eldorado to be one of the most handsome cruisers in the world. Unfortunately, I average 20-24,000 miles during each Northeast riding season. The scant dealer network combined with mandatory valve adjustments at 4,000 miles makes the brand a non-starter for me… And apparently much of the buying public as well.

  3. Can’t wait. Love almost everything about it. The dealer being a little over an hour away isn’t a deal breaker for me. I’ve owned 2 Guzzi’s. Neither ever gave me a problem. My only question is price. I’m expecting $13k-15k. Gonna have to wait & see.


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