A Scenic Ride on Wisconsin Route 67: IMS Outdoors Chicago Ride

Progressive IMS Outdoors Chicago ride
Wisconsin State Route 67 passes through rolling hills, farmland, and parts of Kettle Moraine State Forest. (Photos by Mark Gutschenritter)

The second stop on the 2021 Progressive IMS Outdoors tour is near Chicago, Illinois, over the weekend of August 20-22. As the only stop in the Midwest, attendees will come from far and wide to check out the three-day powersports festival to see new motorcycles, enjoy demo rides, and more.

This scenic ride is a 170-mile paved route that follows most of Wisconsin State Route 67, from its northern end at the junction with U.S. Route 151 near Kiel until just south of Walworth. It then crosses into Illinois and continues to Goebbert’s Farm in Pingree Grove, the site of the IMS Outdoors event. North of the starting point is the town of Green Bay and the scenic Door County peninsula. The route passes near other Wisconsin towns and cities, including Fond du Lac, Madison, and Milwaukee.

Progressive IMS Outdoors Chicago ride REVER map

Click here to view/follow this route on REVER

Heading south on Route 67, the first landmark is the town of Elkhart Lake, home of Road America, where on many summer weekends you can watch motorcycle or car racing on the 4-mile road course that’s set among rolling hills. After passing through Plymouth, Route 67 turns west and passes through parts of Kettle Moraine State Forest. It turns south again after Armstrong and runs along the western shore of Long Lake.

Progressive IMS Outdoors Chicago ride
The route passes by Road America, an iconic raceway in Elkhart Lake, Wisconsin.

Route 67 continues southwest, passing through farmland and small Midwestern towns, and the further south it goes, the rolling hills give way to flatter terrain. After passing through Mayville, Route 67 goes more or less due south, and it crosses Interstate 94 near Oconomowoc.

Progressive IMS Outdoors Chicago ride
Knucklehead Pub & Grub is a motorcycle-themed bar and grill in Eagle, Wisconsin.

In the town of Eagle, you’ll find Knucklehead Pub & Grub, a motorcycle-themed sports bar and grill that has live music on the weekends. And just south of Eagle, you can visit Old World Wisconsin, an attraction with more than 60 historic structures spread out over 600 acres. Buildings dating back to the mid-1800s were disassembled, moved from their original locations all over Wisconsin, and reassembled here to tell the story of the state’s rural settlers, with staff dressed in period attire and doing chores the old-fashioned way.

South of the junction with Interstate 43, Route 67 approaches Geneva Lake near Williams Bay, and then runs along its western shore and passes through the resort town of Fontana. Then it joins with U.S. Route 14, which takes you into Illinois for the final 35 miles to Goebbert’s Farm. Enjoy the show!

Progressive IMS Outdoors Chicago ride
The north end of Wisconsin Route 67 begins at the U.S. Route 151 junction near Kiel.


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