Hal’s Harley-Davidson Crowned Newest “Custom Kings” Winner

After weeks of heated competition and thousands of votes, America has finally crowned the next “Custom King.” Through six rounds of bike-to-bike battles, fans determined Hal’s Harley-Davidson’s creation ranks Number One. A true rolling work of art, “General Mayhem,” created in New Berlin, Wisconsin, is a modern-day dual-sport bike that can conquer city streets and rural roads alike.

“Our vision was a modern-day dual-sport bike with an edgy, minimalist look that would appeal to millennials, hooligan riders or the young at heart,” said Bud Curtis, Team Lead at Hal’s Harley-Davidson. “We are proud to have built the General Mayhem, our take on a Sportster that we hope can be enjoyed by the masses.”


The "General Mayhem" features a 1,200cc engine conversion with tuned exhaust and a fabricated tank with knee pads. (Photo: Harley-Davidson)
The “General Mayhem” features a 1,200cc engine conversion with tuned exhaust and a fabricated tank with knee pads. (Photo: Harley-Davidson)

In the second year of the Custom Kings competition, all U.S. dealerships were invited to turn a Sportster motorcycle into a custom-of-one work of art. Initial entries were scored by the H-D styling team based on quality of customization and build, fit and finish, use of paint, design, technique and how teams utilized Harley-Davidson Genuine Parts & Accessories. From there, fans took control, selecting the winner in a bracket-style online vote.

The General Mayhem features a dual headlight to provide protection in a rugged environment, a 1,200cc engine conversion with tuned exhaust to optimize performance and a fabricated tank with padded inserts that allows the rider to connect with the road.

Hal’s had a unique partner in building its one-of-a-kind ride – the local New Berlin high school BUILD Team. Working together as part of a national BUILD Challenge, the team and their mentors turned the Custom Kings build into an educational experience for the students, opening the road to learning more about the world of motorcycling.

The other seven finalists vying for the title with Hal’s Harley-Davidson were:

  • Four Rivers Harley-Davidson, Paducah, Ky.
  • Independence Harley-Davidson, College Station, Texas
  • Schaeffer’s Harley-Davidson, Orwigsburg, Pa.
  • Southside Harley-DavidsonVirginia Beach, Va.
  • Toledo Harley-Davidson, Toledo, Ohio
  • Yellowstone Harley-Davidson, Belgrade, Mont.
  • Zylstra Harley-Davidson, Ames, Iowa

In addition to a shiny trophy and bragging rights, Hal’s Harley-Davidson will receive an all-expense-paid trip and VIP tour of Harley-Davidson’s Corporate Headquarters, dinner at MOTOR Bar & Restaurant and a VIP tour of the Harley-Davidson Museum to see their winning motorcycle on display during the Custom Bike Show/Milwaukee Rally this September. The General Mayhem will remain on display in the Harley-Davidson Museum through November 1, 2016.

Visit www.H-D.com/CustomKings for more information on the Custom Kings Sportster Motorcycle Customization Contest and to view the winning, one-of-a-kind bike.


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