Indian Motorcycle Partners to Create 'Veteran's Charity Ride to Sturgis'

Full Vision Productions and Indian Motorcycle have created The Next Great Tradition: “Veterans Charity Ride to Sturgis.” The Ride and Campaign will raise awareness and support for wounded and severely injured veterans across the nation.

Indian Motorcycle is stepping up their commitment to Veterans and Active Service members by providing wounded veterans with Indian motorcycles to ride cross-country to the 75th anniversary of the Sturgis Bike Rally in South Dakota. Several of the Indian Chief models have been outfitted with sidecars specially built and provided by Champion Sidecars to accommodate severely injured veterans.

“I know I speak not only for myself, but for the entire Indian Motorcycle Company, that we are proud and honored to be part of The Next Great Tradition: Veterans Charity Ride to Sturgis this year,” said Robert Pandya, External Relations Manager for Indian Motorcycle.

More than a dozen veterans, on Indian Motorcycles, will start their week-long journey to Sturgis, South Dakota, from Los Angeles with a surprise celebrity guest on July 27. Their first stop is Las Vegas, Nevada, where the veterans will be special guests at the unveiling of Indian Motorcycle and Polaris’ new 2016 model year rollout and Dealer convention.

Leaving Las Vegas, the veterans will spend the next six days riding scenic backroads before arriving in Sturgis on Sunday, August 2.

Emmy award winning director Robert Manciero and his production company Full Vision Productions has partnered with Indian Motorcycle to create this adventure and film the entire journey.

“We are honored to be putting on this event and campaign with Indian Motorcycle and the veterans that have given so much for our country. We have a fantastic two week ride laid out for our veterans with surprise activities and excursions planned along the route in addition to chefs preparing special meals and visits with other veterans and organizations,” said Manciero.

For more details about the campaign, videos and specifics of the route and excursions, visit the Veterans Charity Ride official website at


  1. Thank you so much for writing and posting this article about our ride The next Great Tradition: Veterans Charity Ride to Sturgis! We are truly honored and excited to be putting this ride together.

    We will be taking wounded and severely injured veterans on a two week journey to celebrate the 75th anniversary of the legendary Sturgis Bike Rally in South Dakota. Your support is greatly appreciated.

    For riders, veterans and supporters who want to meet up and/or support the Veteran Riders, contact us through our established social media links located in the top banner on our website.
    We will provide you with more details and specifics about when and where we will be.

    Thank you for your Support and hope to see you out on the road!

    Indian Dave & Johnny Reno (Founders) and the entire Veteran Riders Team
    #VeteransRide #Sturgis2015


Please enter your comment!
Please enter your name here