In the first three months of the year, BMW Motorrad achieved its best quarterly sales figures of all time. As per March sales increased to 31,370 vehicles (previous year: 28,719 units). This is an increase in sales of 9.2 percent as compared to the equivalent period last year. In March, BMW Motorrad delivered 15,912 motorcycles and Maxi Scooters worldwide (previous year: 15,183 units amounting to a 4.8 percent growth in sales.
“BMW Motorrad has started into the new 2015 motorcycle season with the best first quarterly sales of all time,” said Heiner Faust, BMW Motorrad Head of Sales and Marketing. “For the first time ever in the history of BMW Motorrad we have supplied more than 31,000 vehicles to our customers in the first three months which corresponds to a significant plus of 9.2 percent. We are reaching more and more customers all over the world.”
Faust said the company recorded growth in nearly all sales regions, with Germany remaining the strongest single market. Selling 5,369 vehicles as per March, sales in Germany increased by 12 percent as compared to the previous year. This is followed by the USA (3,229 units), France (3,155 units), Italy (2,936 units) and Great Britain (1,746 units).
The BMW Motorrad sales ranking is headed by the R 1200 GS travel enduro and its sister model, the R 1200 GS Adventure. More than 10,000 units have already been delivered to customers this year worldwide. Third place goes to the R 1200 RT, of which 2,681 were sold. After only being on sale for a few weeks, the new S 1000 RR already holds fourth place. The fourth generation of the BMW supersports bike got off to an excellent start selling 2,574 units.