The millionth Ducati to come off the production line at the historic Borgo Panigale factory in Italy has been handed over to one lucky client directly by Claudio Domenicali, CEO of Ducati Motor Holding.
The event took place on Friday, December 12, at the Audi City Lab—an exclusive temporary show room set up for the Christmas period in Via Montenapoleone in the center of Milan. The client, Ernesto Passoni, a 47 year-old from Cinisello Balsamo near Milan, has always been a Ducatista and now, awaiting delivery of the bike he ordered from a dealer, he was told that his would be the millionth Ducati to be produced. His loyalty to the brand was rewarded with the added value of a special customization and a presentation ceremony in the presence of Audi and Ducati top management.
The Monster 1200 S, customized with a laser serigraph on the top handlebar bracket showing the chronological number reached by production at Borgo Panigale, was personally presented to Mr Passoni by Claudio Domenicali, CEO of Ducati Motor Holding. Prof. Rupert Stadler (Audi Group CEO) and Luca de Meo (Member of the Board for Marketing and Sales, Audi AG) were also present in Milan on occasion of the Audi City Lab.
“Between 1946 and today we have designed, built and delivered one million dreams that have become reality to Ducatisti,” said Claudio Domenicali, CEO of Ducati Motor Holding, during the delivery ceremony held for the millionth Ducati bike. “Our strength is in the exceptional work that all of the Ducati employees carry out so efficiently on a daily basis, contributing to making our bikes beautiful, unique and desirable. To deliver the millionth bike produced directly into the hands of a passionate Ducatista is an incredible feeling and an incentive to continue along our growth path.”
The important milestone was reached with a Monster 1200 S, the iconic “naked” that identifies the originality, technology and style of Ducati twin-cylinder bikes. It is a bike that has written a fundamental chapter in the Italian manufacturer’s history book, and one that now sets a further landmark for Ducati.
The first Ducati Monster was presented in 1992 at the Cologne trade show; an original example of a bike capable of blending a few simple elements to become an object of design rather than just a bike. For more information, visit ducatiusa.com.