Thousands of riders are expected to join the 31st Annual Love Ride, which organizers call the longest running single-day motorcycle fundraiser in the world, to benefit the Muscular Dystrophy Association on October 25, 2014.
The Budweiser Presents 31st Annual Love Ride, Powered by GEICO Motorcycle, will feature Jay Leno as Grand Marshall and Hollywood celebrities, including Robert Patrick, Lorenzo Lamas, Willie G. Davidson and Peter Fonda. The Doors’ Robby Krieger returns to the Love Ride with his Jam Kitchen, and will headline the day-long concert.
The all-day concert kicks off the fourth decade of fundraising for charitable causes. Net proceeds from this year’s event will support children served by MDA living in Southern California and help them attend a weeklong, barrier-free summer camp in the area. MDA summer camp offers a wide range of activities specially designed for youngsters who have limited mobility or use wheelchairs. Each year, campers have an opportunity to develop lifelong friendships, share interests and build self-confidence.
Registration for the 31st annual Love ride is open at loveride.org.
The Love Ride is sponsored by the Southern California Harley-Davidson Dealers Association, with Harley-Davidson dealers throughout the region hosting rides to the day-long concert and festival at Castaic Lake. For motorcycle riders and non-motorcycle riders alike, the event features special music performances. Special guests will join throughout the day, and attendees will also enjoy food trucks, drawings for exclusive motorcycle items, a custom bike and stunt show and more.
“Launching our fourth decade, we are proud to once again support MDA and help local children living with muscle disease enjoy MDA’s famous summer camps,” said Oliver Shokouh, owner of Harley-Davidson of Glendale and founder of Love Ride. “In our first three decades, Love Ride participants have raised over $24 million for important charities. Thanks to the continued and growing support of the Southern California Harley-Davidson Dealers Association, the Love Ride has a great future ahead of it.”
“MDA Summer Camp is the ‘best week of the year’ for kids living with muscle disease and it would not be possible without the support from partners like Harley-Davidson, and the dedicated Love Ride participants who continue to drive the progress in the fight against muscle disease,” said MDA Vice President, Retail Operations Scarlett Marchman. “The undoubted success of this year’s event will send many children in California to MDA camp for an unforgettable, barrier-free week.”
Starting a new tradition, Love Ride 31 will be on Saturday, Oct. 25, instead of the usual Sunday. Also, every Southern California Harley-Davidson Dealers Association dealer or local Harley Owners Group chapter are encouraged to host a ride directly to Castaic Lake. Riders should connect their local dealer or HOG chapter for more information. Additionally, the Love Ride will host longer hours this year, with gates opening at 9 a.m. and closing at 5 p.m.
Participants can register now at loveride.org for the reduced ticket price of just $40. Admission includes all-day access to Castaic Lake, parking and one opportunity ticket for a chance to win a variety of prizes, including a 2014 Harley-Davidson Street Glide. Each advance ticket also includes a Love Ride 31 pin and patch (while supplies last). Admission will increase to $50 on September 2, and at-the-door tickets will be $60.
All advance ticket holders will gain access to their own personal profile to build donations from friends and family, to fund-raise for this great cause. Additional fundraising prizes start at only $100 and the top fundraising participant will earn the coveted title along with thousands of dollars in prizes. The 31st anniversary Love Ride will donate net proceeds from the event to MDA, with some funds targeted for the Glendale Community College.