Moto Guzzi USA, the North American importer of the Piaggio Group’s iconic Moto Guzzi motorcycle brand, is introducing Moto Guzzi Originals (motoguzzioriginals.com), a new website for individuals who have a passion for brands and products that create a trend. The microsite invites users to explore the unique heritage and many industry-first innovations of Moto Guzzi motorcycles, as told through the Italian brand’s designers, owners and enthusiasts. The site also introduces visitors to brands and products that define what it truly means to be an “original,” and invites users to contribute and share their own “originals” content.
“For more than 90 years, Moto Guzzi has designed and crafted innovative, comfortable category-defining motorcycles that attract customers who are true originals—just like their ride of choice,” said Melissa R. MacCaull, vice president, marketing, Piaggio Group Americas. “We want Moto Guzzi Originals to be an inspiration for the next generation of riders as well as anyone who values the timeless appeal of brands and products that stand apart thanks to their originality and high quality craftsmanship.”
To highlight what brand and product characteristics have allowed Moto Guzzi to stand the test of time for more than 90 years, Moto Guzzi Originals engages and educates consumers about the brand’s timeless style, character and innovative design. A mix of visual, interactive and written content touches on Moto Guzzi’s many pop culture and historical moments, offers up never-told-before stories from enthusiasts and legendary designers and features an ever-growing gallery of user-submitted photos that capture the interpretation of the “originals” lifestyle.
Site content includes a blog, a gallery of user-submitted photos, snapshots of the new 2012 model lineup, and Moto Guzzi promotions.