The Progressive International Motorcycle Shows (IMS) has announced NewTo2.com, an online platform within the shows’ Discover The Ride feature dedicated to educating a new generation of riders.
Discover The Ride, a forward-thinking initiative that serves the entire motorsports industry and new to IMS this year, is designed to introduce riding to those interested in motorcycling. The initiative is comprised of five interactive activities: the New Rider Course in partnership with Zero Motorcycles and Yamaha Power Assist Bicycles, the Kid’s Zone presented by Allstate, XDL Wheelie Experience, Dyno Experience and New To 2.
As a new series of online videos now available to consumers, NewTo2.com includes live presentations at IMS, educating new riders on the world of motorcycling. The videos and live presentations at the show are hosted by Monique Filips and Jordan Diggs, experienced motorcyclists, as well as surprise guests in certain markets, guiding riders through the different types of motorcycles to choose from, the gear needed, how to get started and tons of advice for the journey into motorcycling.
New To 2 live presentations enable crowds of new and non-riders a forum to ask questions and receive answers about motorcycling. In addition to the New To 2 online educational content, the Kid’s Zone presented by Allstate introduced more than 864 kids to Stacyc’s electric balance bikes on a closed course track. Furthermore, countless experience the power and ability to shift through the gears at the Dyno Experience with Ducati, Harley-Davidson and Yamaha. New and experienced riders got a balance check busting a wheelie at the XDL Wheelie Experience.
The next stop on the IMS tour is Minneapolis, followed by Washington D.C., and ending in Chicago. For information and tickets, visit motorcycleshows.com.