When Ducati introduced the Diavel for 2011, which had a long-and-low profile, hot-rod styling and a massive 240mm rear tire, the Italian company known for its sleek, bright red superbikes didn’t call it a “cruiser.” But five years later, when Ducati rolled out a heavily revised version called the XDiavel, which features maximum torque at lower revs, a feet-forward riding position and belt drive, it finally embraced the cruiser moniker, acquiescing to the segment’s supremacy in the American market.
Two versions of the XDiavel were introduced for 2016, the base model and the XDiavel S, which has a gloss black engine, right-side belt covers machined to expose the aluminum underneath, machine-finished wheels and frame components, brushed-aluminum anodizing on the single-sided swingarm, billet aluminum mirrors, an LED daytime running light around the headlight and other upgrades.
The Ducati XDiavel S, which won a 2016 “Best of the Best” Red Dot Award in Product Design in Europe, has been awarded a “Good Design Award 2016” by The Chicago Athenaeum Museum of Architecture and Design, which honors products that are notable for their design excellence. Established in 1950, the Good Design Award is the world’s oldest prize dedicated to the most innovative and cutting-edge industrial products and graphic designs produced around the world.
The XDiavel S is one of 29 awards for 2016 given in the Transportation category. There are 27 categories in all, everything from Electronics to Kitchen/Appliances to Hardware, Office Products, Sports-Recreation, Mobile Application and many more.
Ducati was given the “Good Design Award 2016” in New York, at the museum’s Good Design Night event on January 27. For more information about the award winners in the Transportation category, click on the link below: