EAGLERIDER, the motorcycle rental and tour company with more than 150 locations across six continents, has introduced a brand evolution that brings a new logo, an expanded fleet of test bikes, and new experiences.
The company has been offering rentals and tours since 1992. Building on those 33 years of experience, EAGLERIDER’s brand evolution offers more for riders to enjoy. This change is represented by a new logo with a clean and modern design using Asphalt Black and Highway Yellow colors.
The fleet of rental bikes is expanded to include a doubled Harley-Davidson CVO fleet, including the addition of the CVO Street Glide, an ideal mount for touring comfort. The company is also planning a Route 66 Centennial Celebration Tour for 2026, with more details to be announced.
In addition to its regular motorcycle rentals and paved tours, EAGLERIDER also offers adventure experiences, like the Yamaha Mojave Desert Adventure, a three-day journey that culminates with a UTV ride through desert landmarks like Devils Hole, Death Valley, and the Area 51 Alien Center. This adventure returns with expanded dates in 2025. For families, friends, and groups, the Conquer the Mojave tour offers desert exploration aboard Polaris and Yamaha UTVs without requiring a motorcycle license.
“This brand evolution represents both a visual refinement and a strategic enhancement of our entire identity,” said Sebastian Schoepe, CEO of EAGLERIDER. “While embracing our new aesthetic, we remain committed to crafting premium adventures that go far beyond typical tourism offers. We’re excited to introduce numerous EAGLERIDER exclusive experiences this year that will elevate the riding journey like never before.”
To learn more about Schoepe’s vision for EAGLERIDER, check out Episode 75 of the Rider Magazine Insider Podcast, in which we ask Schoepe about EAGLERIDER’s winter getaway tours, new off-road tours in Las Vegas, and more.
Visit the EAGLERIDER website to browse rentals, tours, and more.
