Can-Am Motorcycle Videos Celebrate Brand’s 50-year History and Its Electric Future

The first Can-Am motorcycle was launched in 1973, a motocross bike that saw immediate success in motocross and endurance racing. Can-Am, a subsidiary of Bombardier Recreational Products (BRP) based in Valcourt, Canada, built off-road motorcycles until 1987. It launched a line of ATVs in 1998, and in 2007, it launched its first on-road vehicle: the three-wheeled Spyder RS.

Related: 2023 Can-Am Spyder and Ryker Updates

Can-Am celebrates its 50th anniversary this year, and it has launched a series of short videos to highlight the brand’s legacy and provide a glimpse into its future, which will include two all-electric motorcycles for 2024, the Origin dual-sport and Pulse streetbike.

Check out the videos below:

Celebrating 50 Years Of Can-Am Wild Rides:

The Future Starts Here:

The Rebirth Of Can-Am On Two Wheels:

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