Ducati celebrated the grand opening of its newest North American showroom and service Center at the renowned Malcolm Smith Motorsports dealership in Riverside, California. Owner Malcolm Smith and General Manager Alexander Smith were on hand to cut the ribbon and declare the showroom open.
Malcolm Smith, off-road racing Hall of Famer, founded the Riverside store in 1967. It soon became a bucket-list destination for visiting riders hoping to catch a glimpse of the legendary biker, who co-starred alongside Steve McQueen in Bruce Brown’s consummate motorcycle documentary, On Any Sunday.
To commemorate the occasion, Ducati North America CEO Jason Chinnock visited Malcolm Smith Motorsports for the ribbon-cutting ceremony and to welcome local Ducati enthusiasts to the new showroom and service center.
“This new partnership with Malcolm Smith Motorsports is the outcome of many years of evaluation and a shared goal that when we do it, we do it properly,” said Chinnock. “This stunning new showroom and service center now offers Inland Empire motorcyclists convenient access to the Ducati brand. The demand for Ducati products has never been higher, and we feel that this location will be a welcoming home for both loyal Ducatisti and customers entirely new to the Ducati brand.”
The showroom occupies a large section of the first floor and been stocked with a wide range of Ducati motorcycles, including the latest Scrambler lineup, Panigale V4 supersport models, and the new Monster and Multistrada V4.
Chinnock and Smith also completed a handover ceremony in honor of the new dealership’s first customer, Mark Michell. Michell, a long-standing Malcolm Smith Motorsports client and family friend accepted the keys to his new Multistrada V4 S Sport, and its gleaming red paintwork was adorned with a “sold” sign.
Two Ducatis raced by Malcolm’s son and store GM, Alexander Smith were on display – a Hypermotard 1100 he rode at the 2008 Pikes Peak International Hill Climb and the Scrambler Desert Sled he raced to second place in the 2019 Mint 400 desert race. In addition to these, the store is also home to several machines raced by Malcolm Smith, dating back to the early 1960s.
“Malcolm Smith Motorsports is known throughout the world for a passion for motorcycling, it’s a defining part of our family heritage,” said Alexander Smith, General Manager “We’re a family company and we take great pride in providing exceptional customer service. We aim to bring together our shared passion with a touch of Italian flair to the Riverside area, and we look forward to a great future representing Ducati’s expanding product lineup.”
In addition to the grand opening ceremony, an open house and group ride took place the following day to introduce the local motorcycling community to the new dealership. Demo rides were also available for clients eager to experience a Ducati for the first time.