Harley-Davidson Announces “From Evolution to Revolution” Global Reveal

Will this be the long-awaited Bronx or 1250 Custom?

Harley Davidson From Evolution to Revolution teaser
Harley-Davidson provided this teaser image when announcing the upcoming global reveal.

Harley-Davidson has announced a new mid-season motorcycle reveal, “From Evolution to Revolution.” The virtual launch event will be held July 13, 2021, at 10 a.m. CDT, and is open to anyone who registers.

UPDATE: Here it is, the all-new liquid-cooled 2021 Harley-Davidson Sportster S!

This new model follows the arrival of the Harley-Davidson Pan America 1250 with its all-new Revolution Max powertrain.

“Following the successful launch of our first adventure touring motorcycle, the Pan America, we are excited to reveal another all-new motorcycle, built on the Revolution Max platform in the sport segment, showcasing unmatched Harley-Davidson technology, performance, and style,” said Jochen Zeitz, chairman, president, and CEO Harley-Davidson.

In 2018, when H-D rolled out its “More Road to Harley-Davidson” strategic plan, it provided prototype images of the Pan America as well as the Bronx streetfighter and 1250 Custom, all to be powered by a new modular engine platform, which we now know is the Revolution Max. The Bronx was said to be a 975cc motorcycle, while the Custom was 1,250cc. The teaser image for the new motorcycle says “1250” and looks similar to the 1250 Custom.

Harley-Davidson Streetfighter
Prototype image of the Harley-Davidson Bronx
Harley-Davidson 1250 Custom
Prototype image of the Harley-Davidson 1250 Custom.

The reveal event will preview details of the new motorcycle and include presentations by Harley-Davidson leadership, product experts, and riders. To take part in the “From Evolution to Revolution” virtual launch event, you can register at H-D.com/JulyReveal.


  1. WHEN will those in charge at HD realize that they need to put their best engines in their best selling models? Offer that 1250, or a variant of it, in any of the FLH models and they just might keep from falling further behind.

  2. In two weeks of trying, my browser will still not open the web page for the …/JulyReveal. Just wondering if others are having the same issue?


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