Harley to Expand In Asia With Collaborative New Model

Prototype drawing of the new Harley-Davidson model to be co-developed with Qianjiang Motorcycle Company in China.
Prototype drawing of the new Harley-Davidson model to be co-developed with Qianjiang Motorcycle Company in China.

Amidst a slowdown in sales domestically, Harley-Davidson has announced another step in its strategy to expand its presence in Asia through a collaboration with Qianjiang Motorcycle Company to launch a smaller, more accessible Harley model in China by the end of 2020.

This collaboration with Qiangjiang, which owns the Benelli brand, will produce a “premium 338cc-displacement Harley-Davidson motorcycle for sale first in the China market with additional Asian markets to follow,” per the press release.

According to the press release, the new model will be produced in a Qianjiang facility in China and is intended to expand access to the Harley-Davidson brand and drive incremental sales, both of the new motorcycle and also traditional Harley products already offered in Asia.

Harley has previously stated its objective is to grow its international business to 50 percent of annual volume by 2027, and China is an important part of that plan. Harley-Davidson retail sales in China grew 27 percent from 2017 to 2018.

5 COMMENTS

  1. Interesting how people criticize H-D when the company is truly trying to address new market niches. Other manufacturers now build bikes in China, what makes H-D worse than them? Looking at this artistic rendering I can see a lot of my friends being interested in this. Plus a whole new group of riders who would not be interested in a bagger type vehicle, regardless of whose name is on the gas tank. Looks great, a nice combination of street tracker, sport bike, even a bit of super moto.

  2. china actively tries to destroy the USA
    Most fentynal everyone is OD’ing from comes from china
    Poison products, dog food, toys etc dumped here
    %$#@ HD and
    %$#@ china

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