Amidst a slowdown in sales domestically, Harley-Davidson has announced another step in its strategy to expand its presence in Asia through a collaboration with Qianjiang Motorcycle Company to launch a smaller, more accessible Harley model in China by the end of 2020.
This collaboration with Qiangjiang, which owns the Benelli brand, will produce a “premium 338cc-displacement Harley-Davidson motorcycle for sale first in the China market with additional Asian markets to follow,” per the press release.
According to the press release, the new model will be produced in a Qianjiang facility in China and is intended to expand access to the Harley-Davidson brand and drive incremental sales, both of the new motorcycle and also traditional Harley products already offered in Asia.
Harley has previously stated its objective is to grow its international business to 50 percent of annual volume by 2027, and China is an important part of that plan. Harley-Davidson retail sales in China grew 27 percent from 2017 to 2018.