Harley-Davidson ignited its presence for the grand opening of the Harley-Davidson Rally Point and the official kick-off to the 75th Sturgis Motorcycle Rally. Today marks the first of a 75-year partnership between Harley-Davidson and the city of Sturgis as the rally’s official motorcycle.
The Rally Point will serve as a central spot for riders during the Sturgis Motorcycle Rally, and a gathering point for the citizens of Sturgis throughout the year. It provides a new permanent home to celebrate riders around the world and features an elevated area for riders to take pictures on their motorcycles with the iconic STURGIS sign in the background.