For the past 30 years, one thing has remained constant in Erik Buell’s life: his drive to create motorcycles on his own terms. Buell and his company, Erik Buell Racing (EBR) of East Troy, Wisconsin, established the lofty goal of bringing to market a world-class street superbike for under $20,000. The end result was the astonishing new EBR 1190RX, which was unveiled in October at the American International Motorcycle Exposition (AIM Expo) in Orlando, Florida.
Now through November 10, 2014, qualified contestants can enter to win their own 2014 EBR 1190RX courtesy of Amsoil Inc. The official drawing will take place December 1, 2014. People can register to win the EBR 1190RX at amsoilracing.com/buildinglegends, on the Amsoil Inc. Facebook page or on-site at any of the following events:
• Monster Energy Supercross
• Loretta Lynn’s Amateur National
• Sturgis Rally
• Biktoberfest
• GNCC
• TORC
• ATV MX
• Lone Star Rally
• Laconia Rally
• Daytona Bike Week
• Amsoil Arenacross
In addition to the Grand Prize EBR 1190RX, Amsoil is giving away a Buell-autographed motorcycle helmet (First Prize, $500 retail value) and three Amsoil leather motorcycle jackets ($250 retail.)
The new superbike features Buell’s passion for design and detail in a street-legal, high-performance motorcycle for the masses. With a price tag around $19,000, the 1190RX cranks out 185 horsepower and 102 foot-pounds of torque, while weighing in at 419 pounds. Amsoil motorcycle oil is recommended in all new EBR motorcycles that leave the company’s facility. The two companies work hand-in-hand to research and develop the best motorcycle oil available for consumers, both on and off the track.
Buell stated that this is the first time he built his own engine, and it was important to make a real statement of innovation. “There is a package of technology in the powertrain aimed at making it a very ‘green’ superbike,” said Buell. “The results are a high-horsepower engine that also has a wide and flat powerband, with huge torque, yet very smooth and easy to ride at part throttle, gets 51 mpg on the EPA drive cycle, makes only 25 percent of permitted HC+NOx exhaust emissions and, incredibly, only 6 percent of CO emissions. These are spectacular numbers.”
