Yamaha U.S. Employees Raise More Than $100,000 For Feed The Children Charity Day

Yamaha Motor Corporation, U.S.A., presented world-renowned charity Feed the Children with a check for $100,500 as part of its Seventh Annual Feed The Children Charity Day.

The record funds raised for Feed the Children this year came from employee donations plus two special promotions that contributed to the 2013 donation: a charity auction held during Yamaha’s dealer meeting this summer in Las Vegas that raised approximately $60,000 and an “Assembled in U.S.A.” Sweepstakes that helped contribute another $5,500.

After the check presentation ceremony by Toshi Kato, President of Yamaha Motor Corporation, U.S.A., the Star Touring and Riding Association helped deliver additional donated food and hygiene supplies to the local Feed the Children office for further distribution.

“Yamaha is proud to continue its work with Feed the Children, and to have so many of our employees, dealers, and friends join together in helping to make this a very special year for families across the country,” commented Bob Starr, General Manager of National Communications for Yamaha’s Motorsports Group. “Thanks to all of the great Yamaha racers and the Star Touring and Riding Association for their support and participation in today’s Charity Day.”

The Yamaha employees were joined by current and past racing champions, giving them the opportunity to meet the riders that represent the brand all season long.

Yamaha has worked with Feed the Children for nearly 20 years, raising hundreds of thousands of dollars and feeding tens of thousands of children. Feed the Children is an international and nonprofit relief organization that delivers food, medicine, clothing, and other necessities to individuals, children, and families who lack those essentials. For more information, visit feedthechildren.org.


    • Erik, We can only assume it was one of many checks that Yamaha presented from different employee groups, but we are looking into it now and will clarify the story when the information is available. Thank you!


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