Third Motorcycle Safety Foundation iBook Targets Prospective Motorcyclists, Their Friends and Families

The Motorcycle Safety Foundation has launched its third iBook on Apple’s iTunes as part of an ongoing effort to promote motorcyclist safety on the roadways to a broader riding and non-riding audience.

Released exclusively for iPads, Rider Choices specifically addresses the questions and concerns of prospective motorcyclists, their families and friends. The interactive 32-page Rider Choices iBook is priced at just 99 cents.

“At MSF, we believe Rider Choices is the smartest way to consider motorcycling or to help someone else consider riding,” said Tim Buche, MSF president and chief executive officer. “We created an iBook that serves as an effective discussion tool to help a friend or family member have a serious conversation with a prospective motorcycle rider about the best next steps to take.”

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Filled with graphics, videos and interactive content, Rider Choices speaks candidly to risk management principles and the importance of training, motorist awareness, personal protective gear and more. Perhaps its most innovative feature is the “Contract for Safety,” which affirms that the prospective motorcyclist understands that family and friends may be concerned about their safety, and serves as their tangible commitment to riding safely and to minimize risk.

Because Rider Choices was created with the iBooks Author application, its content is completely interactive and syncs with other devices. It follows the recently released MSF iBook, Intersection: Sharing the Road and prior to that, Intersection: Leader’s Guide.

For more information, call (800) 446-9227 or visit msf-usa.org.

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