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Press Releases

DigiLens Launches Head-Up Display Design Contest

DigiLens Logo

DigiLens, Inc., the company that partnered with BMW to demonstrate a groundbreaking augmented reality HUD for motorcyclists at CES 2016, is now holding a HUD design contest on its website. In order to participate, contestants must go to the DigiLens website and construct their ideal HUD display layout using the online design interface. The instructional video provides simple guidance on ...

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Ultimate Bike Guard

Get the latest motorcycle news delivered right to your Inbox twice a month by subscribing to Rider magazine’s FREE Enewsletter. Follow the link below to subscribe with a valid email address. Anyone who has subscribed to our Enewsletter by January 31, 2016, will be entered into a drawing to win some Ultimate Bike Guard from Star brite Solutions. NOTE: One ...

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Incredible American Driving Tour Planned: National Road, Route 66 and Lincoln Highway

Everyone is invited to participate in a special driving tour linking three of America’s great roads this June! Join the Lincoln Highway Association for a tour of America’s very first roadway, the Old National Road from Maryland, through Pennsylvania, West Virginia, Ohio, Indiana and Illinois. The tour then links up with the Twentieth Century’s two great roads, Route 66 and ...

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Zero Motorcycles Helps Deliver Tax Credits for Electric Motorcycles

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Zero Motorcycles has announced that the company’s complete 2016 model line of electric motorcycles will again be eligible for a 10 percent federal tax credit for plug-in vehicles. The tax credit was included in the “last minute” tax extenders bill approved by Congress on Friday and signed into law by President Obama that afternoon. Zero Motorcycles took the lead in ...

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Backcountry Discovery Routes Introduces 2016 Membership Program

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Backcountry Discovery Routes (BDR) has launched its all new 2016 Annual Membership Program, featuring perks and giveaways from over 20 ADV brands. The BDR Membership Program helps fund the creation of future routes, and gives the community a way to contribute to preserving off-pavement riding opportunities. BDR Members can choose from three levels of support (ranging in price from $100-500), ...

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Sisters' Centennial Motorcycle Ride is Filling up Fast

The July 3-24, 2016, Sisters’ Centennial Motorcycle Ride is filling up fast! The American Motorcyclist Association (AMA) sanctioned event is a cross-country motorcycle ride for women, commemorating the 100th anniversary of Adeline and Augusta Van Buren’s historic ride across the United States from New York to San Francisco. Just three months after registration opened, the ride is already more than ...

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An Evening with MotoQuest

MotoQuest Founding Partner Phil Freeman will be speaking about adventure travel at Long Beach BMW Motorcycles on Wednesday, December 2, 2015, at 6 p.m. Born and raised in Alaska, Phil boasts more than 20 years of experience traveling through Alaska by motorcycle and co-authored the award-winning book The Adventurous Motorcyclist’s Guide to Alaska. Phil will focus on the where’s when’s ...

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New Research Shows Strider Bikes Help Children with Autism

New research by Dr. Andrew Shim, Chair of Briar Cliff University’s Kinesiology and Human Performance Department, confirms that children with Autism Spectrum Disorder (ASD) show a significant improvement in Limit of Stability outcomes after riding a Strider No-Pedal Balance Bike for five weeks. “Stability scores in all body planes were significantly improved during the five-week duration,” said Shim, who conducted ...

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Aerostich to Hold Northern California Pop-Up Event December 3-5

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Aerostich is traveling back to Northern California to set-up in the Golden State, bringing all of the latest riding gear and equipment for a special Three-Day Pop-Up event on December 3-5, 2015. Join Aerostich factory sizing experts and see, feel and touch all of the latest Aerostich riding gear, including the new ‘R-3’ (Roadcrafter 3) Suit, Roadcrafter City and Tactical ...

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