Supporting our veterans and troops can be as easy as putting miles on your Harley-Davidson motorcycle through the 2025 Harley-Davidson Let’s Ride Challenge – Ride for Heroes. This challenge invites riders to rack up miles for a chance to win one of five new Harley-Davidson motorcycles.
Riders who wish to participate can register at their local Harley-Davidson dealership. Upon registration, the dealer will record the mileage on your odometer. Throughout the riding season, stop in at Harley-Davidson dealers across the country to check in your current mileage and collect keywords, both of which will go toward your Rev Score. The highest Rev Score in each of five tiers will win a 2025 Harley-Davidson motorcycle. The tiers are as follows:
- Silver Tier: 1-2,500 miles – 2025 Harley-Davidson Nightster model
- Gold Tier: 2,501-4,000 miles – 2025 Harley-Davidson Street Bob model
- Platinum Tier: 4,001-5,500 miles – 2025 Harley-Davidson Fat Boy model
- Diamond Tier: 5,501-7,500 miles – 2025 Harley-Davidson Street Glide model
- Black and Orange Tier: 7,501+ miles – 2025 Harley-Davidson CVO Road Glide model
Related: 2025 Harley-Davidson Models Unveiled
All U.S. residents with a Harley-Davidson VIN are eligible to participate, and H.O.G. members are able to earn exclusive rewards with each mile, including a $5,000 bonus if they win one of the 2025 models. Those who join H.O.G. between March 28 and April 30 using a dealer referral code will earn 1,000 bonus points.
The organizations that will benefit from this year’s Let’s Ride Challenge include 1 Soldier 1 Dog 1 Team, American Legion Riders, Combat Veterans Motorcycle Association, Hanks for Our Troops, Motorcycle Missions, National Association of Buffalo Soldiers and Troopers, Rolling Thunder, Wounded Warrior Project, and Veterans of Foreign Wars.
“Harley-Davidson owners live to ride – for freedom and for adventure – but they also ride with heart,” said Theo Keetell, Harley-Davidson VP of marketing. “The Let’s Ride Challenge – Ride for Heroes is about getting out on the open road and riding with purpose. It’s a meaningful way for riders to support the communities that serve us all, simply by doing what they already love to do: ride Harley-Davidson motorcycles. It’s the ultimate expression of our 2025 campaign: Our Road. Our Rules. Let’s Ride.”
The Let’s Ride Challenge – Ride for Heroes even will run from March 28 to Oct. 31, 2025. Find complete rules, FAQs, and more contest details at the H-D Let’s Ride website, and visit your local H-D dealer to get started.
