Moto Morini has named Chris Peterman as the new VP of sales and dealer development. Peterman brings nearly 30 years of experience in the motorcycle industry and intends to expand Moto Morini’s U.S. dealer network.
Moto Morini was founded in 1937 and has its European headquarters in Milan, Italy. The company’s U.S. headquarters are in Irvine, California. The brand currently offers eight models for the U.S. market, including the X-Cape adventure bikes, the STR nakeds, the SCR scramblers, and the Calibro cruisers.
Chris Peterman has experience in the industry that includes management positions with Yamaha and CFMOTO, as well as serving as a general manager for a dealership.
“I believe Moto Morini is well positioned for major expansion in the US market,” said Peterman. “Moto Morini is an iconic Italian brand that offers a tremendous line of high-quality motorcycles and accessories. The tradition of the brand combined with the great Italian design, performance, and high quality makes Moto Morini a stand-out brand. I look forward to growing the family of Moto Morini dealers.”
“We are excited to have Chris Peterman on the Moto Morini team,” said Chris McGee, COO of Moto Morini. “Chris has a great deal of experience connecting with dealers to help strengthen their businesses. Chris will continue the Moto Morini mission of industry-leading dealer support and cultivating long-lasting partnerships.”
To learn more about the history of Moto Morini, including its inception as a family business in 1937 in Bologna, see our story “Moto Morini: A History of Motorcycling’s Best-Kept Secret.”
Find more information, locate your local Moto Morini dealer, and see the full lineup at the Moto Morini website.
See all of Rider’s Moto Morini reviews here
