For the first time in its 118-year history, the Motor Company will bring the world together for the debut of its model-year lineup. On January 19, 2021, H-D 21, Harley-Davidson’s first-ever virtual event will announce new 2021 motorcycles, parts and accessories, riding gear and apparel.
The event is open to anyone who registers H-D.com/21.
Participants will hear from Harley-Davidson leadership, product experts and enthusiasts who are leading and shaping the industry on all that’s coming to Harley-Davidson dealerships in 2021.
New Approach to Product Launches
The H-D 21 global virtual launch is part of the company’s streamlined and overhauled approach to bringing products to market. Earlier this year, Harley-Davidson it would streamline its planned product portfolio by 30%, shift its new model year debut to align with the start of the riding season and amp up marketing efforts to drive desirability and maximize impact in the market.
“We’re thrilled to bring the world together virtually to showcase the inspiration and passion behind our 2021 motorcycles, including a glimpse of our first adventure touring motorcycle, Pan America,” said VP Marketing Theo Keetell. “We look forward to sharing this moment with our customers and dealers from around the world.”
Adventurer Jason Momoa Shares his Passion
American actor, producer and motorcycle enthusiast Jason Momoa will play a key role in the H-D 21 event. Forever seeking new adventures, Momoa will share his thoughts on how Harley-Davidson’s upcoming Pan America motorcycle has expanded his passion for the brand and created new opportunities to explore endless horizons beyond paved roads.
“Harley-Davidson has unlocked opportunities for me to find adventure with amazing people, awe-inspiring places and expand my inspiration seen in the United We Will Ride content series,” said Momoa. “I was excited to collaborate with Harley-Davidson for a first look and chance to ride the Pan America 1250 motorcycle. It’s the perfect vehicle that combines my love of the outdoors, the unknown and Harley-Davidson. People are going to be completely stoked about this bike.”
Harley-Davidson Pan America Global Reveal February 22, 2021
Harley-Davidson’s all-new Pan America 1250 adventure touring motorcycle will be previewed during the H-D 21 virtual launch experience. Harley-Davidson will bring the world back together on February 22, 2021, to reveal the motorcycle’s full details in a separate digital event with the spotlight on the new Pan America.
Stay informed at H-D.com/PanAmerica.