Cardo Mental Health Campaign

Cardo Mental Health poster
Cardo’s “Your Ride. Your Recharge.” initiative encourages the mental health benefits of riding, as well as supporting The Motorcycle Relief Project.

Riding motorcycles isn’t just about fun and freedom. It’s also a terrific way to cleanse a mind and improve mental health. It’s essentially meditative therapy with your knees in the breeze.

The therapeutic benefits of motorcycle riding are being promoted by Cardo Systems in a new campaign dubbed “Your Ride. Your Recharge.” This initiative encourages motorcyclists to boost their “happiness batteries” by riding.

Cardo, which sells cutting-edge Bluetooth communication devices, surveyed nearly 20,000 of its users, with 56% reporting that improving their mental well-being was a core benefit of riding, reaffirming that motorcycling is a vital part of their self-care.

“We all know how important it is to keep our Cardo devices charged to maximize battery life, but many of us forget to do the same for ourselves,” said Dan Emodi, Cardo’s chief marketing officer. “With this campaign, we hope to inspire riders to take a moment to check their own ‘happiness battery,’ find a boost through rides and conversations, and reach out for support if needed.”

As part of its commitment to the riding community, Cardo is supporting The Motorcycle Relief Project (MRP) with a $10,000 donation and 10 Packtalk Edge communication devices. The MRP helps veterans and first responders heal from PTSD trauma through therapeutic motorcycle adventures.

The organization’s mission is to honor and encourage military veterans and first responders by providing recreational motorcycling experiences that offer relief from life’s struggles and the challenges of reintegration. MRP creates a positive environment where participants can connect with peers who have had similar experiences, offering tools for stress management, overcoming trauma, and steering participants toward further treatment for their injuries.

“Motorcycle Relief Project relies on effective communication between our volunteers during Relief Rides, which is why we choose Cardo devices,” said Mike Bobbitt, president of MRP. “With Cardo, our lead rider, chase vehicle, and sweep can stay connected at all times, ensuring a seamless and safe experience for participants. This technology is vital for monitoring rider progress and adapting the day’s plan as needed. Thank you, Cardo, for supporting our mission.”

Cardo Mental Health vertical

For more than 20 years, Cardo has pioneered wireless communication for motorcyclists, enabling seamless group communication through innovative Bluetooth and Dynamic Mesh Communication technologies.

Related: Cardo Packtalk Bold Review

Cardo’s Packtalk lineup and Freecom 4X devices feature premium “Sound by JBL” speakers, allowing users to enjoy high-quality audio experiences while riding. Cardo’s upcoming “Mesh Boost” advancements will elevate these capabilities even further, offering unlimited connectivity via Cellular Intercom, larger group sizes, and new options for remote grouping.

With the “Your Ride. Your Recharge” campaign, Cardo continues to champion the mental health benefits of riding, empowering motorcyclists to prioritize their well-being and stay connected on every journey.

For more information, visit Cardo’s website. To find out more about the work of The Motorcycle Relief Project, visit MotoRelief.org.

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