Ryder, North Dakota, established in 1906, is about to become the first fully motorcycle licensed town, when Harley-Davidson rolls in with the goal of teaching every qualified resident how to ride. On Saturday, June 3, Harley will offer the entire town–population 84–the opportunity to learn to ride and become licensed motorcyclists.
While on the surface it looks like just another publicity stunt, Harley’s motives are hard to debate. As Anoop Prakash, the Director of U.S. Marketing and Market Development, explains, “By teaching the entire town of Ryder [how to ride] we believe we’ll show others how easy – and fun – it can be to make the switch from four wheels to two.”
To commemorate the experience, Ryder city officials will change the town’s name to “Riders” this riding season. Harley-Davidson also helped refurbish the town’s water tower, mirroring the design of the famous water tower that sits atop Harley-Davidson headquarters in Milwaukee.
“We’re excited to see several generations of Ryder residents on motorcycles learning together, trying new life experiences and enjoying the beauty of our town and surrounding area like never before,” said Ryder’s Mayor Jody Reinisch.
Harley-Davidson offers riding instruction throughout the country with their Harley-Davidson Riding Academy New Rider Course, offered at select Harley dealerships. In the classroom, you’ll get to know the motorcycle you’ll be riding and learn the basics of rider safety skills. On the practice range, you’ll build skills and confidence, learning everything from braking, turning and skilled maneuvers. Best of all, you will be connected to a growing community of new riders.
To find available courses near you, contact your local dealer or search for classes at h-d.com.