H-D 2021 Global Digital Event on January 19

Harley-Davidson's first virtual launch experience will unveil new 2021 motorcycles, parts and accessories, riding gear and apparel. Registration is open to anyone.

Jason Momoa Harley-Davidson Pan America 1250
Actor Jason Momoa will help launch the new 2021 Harley-Davidson Pan America 1250.

For the first time in its 118-year history, the Motor Company will bring the world together for the debut of its model-year lineup. On January 19, 2021, H-D 21, Harley-Davidson’s first-ever virtual event will announce new 2021 motorcycles, parts and accessories, riding gear and apparel.

The event is open to anyone who registers H-D.com/21.

Participants will hear from Harley-Davidson leadership, product experts and enthusiasts who are leading and shaping the industry on all that’s coming to Harley-Davidson dealerships in 2021.

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2021 Harley-Davidson XL1200NS Sportster Iron 1200
2021 Harley-Davidson XL1200NS Sportster Iron 1200

New Approach to Product Launches
The H-D 21 global virtual launch is part of the company’s streamlined and overhauled approach to bringing products to market. Earlier this year, Harley-Davidson it would streamline its planned product portfolio by 30%, shift its new model year debut to align with the start of the riding season and amp up marketing efforts to drive desirability and maximize impact in the market.

2021 Harley-Davidson Road King
2021 Harley-Davidson Road King

“We’re thrilled to bring the world together virtually to showcase the inspiration and passion behind our 2021 motorcycles, including a glimpse of our first adventure touring motorcycle, Pan America,” said VP Marketing Theo Keetell. “We look forward to sharing this moment with our customers and dealers from around the world.”

2021 Harley-Davidson FXLRS Low Rider S
2021 Harley-Davidson FXLRS Low Rider S

Adventurer Jason Momoa Shares his Passion
American actor, producer and motorcycle enthusiast Jason Momoa will play a key role in the H-D 21 event. Forever seeking new adventures, Momoa will share his thoughts on how Harley-Davidson’s upcoming Pan America motorcycle has expanded his passion for the brand and created new opportunities to explore endless horizons beyond paved roads.

“Harley-Davidson has unlocked opportunities for me to find adventure with amazing people, awe-inspiring places and expand my inspiration seen in the United We Will Ride content series,” said Momoa. “I was excited to collaborate with Harley-Davidson for a first look and chance to ride the Pan America 1250 motorcycle. It’s the perfect vehicle that combines my love of the outdoors, the unknown and Harley-Davidson. People are going to be completely stoked about this bike.”

Harley-Davidson Pan America Global Reveal February 22, 2021
Harley-Davidson’s all-new Pan America 1250 adventure touring motorcycle will be previewed during the H-D 21 virtual launch experience. Harley-Davidson will bring the world back together on February 22, 2021, to reveal the motorcycle’s full details in a separate digital event with the spotlight on the new Pan America.

Stay informed at H-D.com/PanAmerica.

12 COMMENTS

  1. So, where are the “new” models. Looks to me as if the PanAmerica is the only one? C’Mon H-D, prove me wrong and show us something…

  2. HD jumps into the adventure motorcycle market! What a joke—other motorcycle manufactures have been at it for decades, and HD thinks they can compete in a market with the likes of Honda, KTM, Suzuki, and others. Even if the looks of this so called adventure motorcycle don’t make you sick to your stomach I am sure the break downs and poor performance will. Oh yes HD, make noisy ear splitting aftermarket exhaust so you can annoy the whole world!!!

  3. HD needed to get into the adventure market. I enjoyed my Buell Ulysses and would have kept it but it was getting difficult to get people to work on it and after the 7 year HD support requirement was up, my local mechanic said I needed to let it go due to parts support being dropped. The BMW GS is the #1 sales leader bike for BMW. I think there’s enough room in the market to support the Pan American. The Adventure guys want to be different and the Pan American will get all the attention at the local coffee shop. Still, a Sportser Scrambler is a missed opportunity in this market! Lastly, HD Dealers have to support this new bike. I was always was viewed as a lesser rider with the Buell at most HD Dealers. I always had to wait on parts and tires.

    • The Ulysses was ahead of its time. The main thing that fails to excite on Pan American is liquid cooling and styled engine jugs. I get it, and even the GS went liquid for various reasons. But the minimalism of air cooling sets a brand apart and sells bikes.

  4. Why not try to enjoy life and focus on the Positives! Negative people are depressing to be around and our Motorcycling community would be so much more vibrant if they spent their energy on recreational activities that they can positively promote. If you like a motorcycle brand then go out and buy one. If you dislike a motorcycle brand, then quietly keep your opinion to yourself and focus on the collective positives of all motorcycling.
    Lets hope the best for a 2021 recovery.

  5. HD is always big on marketing an image or lifestyle… look at the guy on the Pan American, is he dressed like Paul Revere? Is “18th century courier” the lifestyle they’re going to use to sell the PanAm?

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