Since roaring out of the gate with its Polaris-backed relaunch at the Sturgis Rally in 2013, the new-and-improved Indian Motorcycle has shed the dubious reputation of selling overpriced, underbuilt cruisers simply to cash in on the iconic brand name. Every motorcycle in Indian’s current lineup—from the mighty, Art Deco-styled Roadmaster to the mid-sized, muscular Scout—exudes a combination of smart engineering, classic style and first-rate quality.
To celebrate the historic Indian Motorcycle brand, which holds the claim as being America’s first motorcycle company (it was founded in 1901, two years before Harley-Davidson), the company has opened an Experience Center at its Spirit Lake, Iowa, manufacturing facility.
The Indian Motorcycle Spirit Lake Experience Center showcases current and historic Indian motorcycles and offers behind-the-scenes tours of its production facility. Visitors can watch the assembly of motorcycles from start to finish and see brand-new, complete Indian motorcycles roll off the line, ready to be shipped to dealerships around the world.
“As America’s first motorcycle company, we have a rich history and a loyal following of motorcyclists,” said Steve Menneto, President–Indian Motorcycle. “Right in America’s heartland, the Experience Center not only serves as a unique destination for motorcyclists to engage with the brand, but also showcases our outstanding people who build premium motorcycles.”
The Experience Center is open for complimentary tours on Mondays and Fridays until November 3, 2017, with tours resuming in 2018. Tours are conducted by appointment only—call Indian Motorcycle Spirit Lake at (712) 336-6955.