Triumph Motorcycles America’s Brutal Beauty Tour will make more than 50 stops at Triumph dealerships and unique venues across the U.S. and Canada to showcase the latest editions to the Bonneville lineup, including the Bobber, Street Scrambler, Street Cup, T100 and T100 Black.
Read our 2017 Triumph Bonneville T100 Black first ride review
Read our 2017 Triumph Bonneville Bobber first look review
Read our 2017 Triumph Street Scrambler first look review
Read our 2017 Triumph Street Cup first look review
The tour kicked off in October in downtown Los Angeles with the North American unveiling of the new Bonneville Bobber. The warehouse party was attended by dozens of Triumph dealers, members of the media and Triumph-riding celebrities such as actors Norman Reedus, John Hensley, Theo James and E! News’ Jesse Giddings.
Over 20,000 miles will be covered with nearly every state line being crossed. To the north, the Canadian tour schedule includes 14 stops in cities across the country. Each stop will give consumers a chance to see the entire next generation of the Bonneville family.
Visit fortheadventure.com to find out the dates and locations of each of the Brutal Beauty Tour events, as well as ensuring your place by registering for the event.
“After the success of the Bonneville Reborn Tour last year and the launch of the premium custom Bonneville Bobber, we’re eager to get back on the road and showcase all of the new members the Bonneville family,” said Matt Sheahan, COO of Triumph Motorcycles America. “These events will be distinctive, cool, authentic and premium, and give you a chance to be among the first in the world to see, hear and feel these beautiful new motorcycles.”
Triumph Brutal Beauty Tour Stops
Albuquerque – Atlanta – Austin – Boyertown – Calgary – Charlotte – Chicago – Cincinnati – Cleveland – Concord – Coral Gables – Dallas – Denver – Detroit – Dieppe – Edmonton – Greensboro – Hamilton – Houston – Indianapolis – Kansas City – Kelowna – Knoxville – Las Vegas – London, ON – Madison – Manhattan – Metuchen – Milwaukee – Montreal – Omaha – Orange County – Ottawa – Philadelphia – Phoenix – Pompano Beach – Portland – Quebec City – Richmond – San Diego – Saskatoon – Seattle – Spokane – Springfield – St. Louis – St. Paul/Minneapolis – Tampa – Toronto – Tulsa – Vancouver – Victoria – Washington, DC – White Plains – Winnipeg
