Harley-Davidson Launches Motorcycle Share Pop-Up Events

To promote their "$7-a-day" marketing campaign, Harley-Davidson is opening pop-up events in select cities where riders can "motorcycle-share" a new Roadster. (Photo: Harley-Davidson)
To promote their “$7-a-day” marketing campaign, Harley-Davidson is opening pop-up events in select cities where riders can “motorcycle-share” a new Roadster. (Photo: Harley-Davidson)

For less than seven bucks a day*, Americans can own a new Dark Custom Harley-Davidson Roadster motorcycle. To bring $7-a-day to life, Harley-Davidson created its first-ever free motorcycle-share pop up so everyone (at least through Friday) can test ride a new motorcycle and feel the difference of the nimble Roadster’s air-cooled 1200cc V-Twin engine in urban environments.

“We borrowed the popular bicycle share concept for a few days to showcase how folks can afford to own this new racing-inspired motorcycle,” said Dino Bernacchi, Harley-Davidson U.S. Marketing Director.

Temporary Harley-Davidson motorcycle-sharing stations featuring the Roadster will pop-up in select U.S. cities, including Portland, Los Angeles and Harley-Davidson’s hometown of Milwaukee, just as the new motorcycle hits local dealerships.


“This whole effort is designed to show just how attainable owning a new Harley-Davidson motorcycle can be. So, if folks can’t make it down to one of our pop-ups, they can head to a local Harley-Davidson dealer and see for themselves how owning a new Roadster or one of eight other new Harley-Davidson motorcycles can cost less than $7 a day,” Bernacchi added.

Harley-Davidson motorcycle-share location and hours:

Milwaukee, WI: May 18-20, 10 a.m. – 2 p.m.

  • The Harley-Davidson Museum
  • Third Ward District – Broadway between Chicago and Menomonee

Portland, OR: May 18, 10 a.m. – 2 p.m.

  • PDX Speedshop, 1313 NW Kearney Street, Portland, OR

Los Angeles, CA: May 18, 10 a.m. – 2 p.m.

  • Glendale Harley-Davidson, 3717 San Fernando Road, Glendale, CA

To test ride a Roadster or any of the 2016 motorcycles, visit a Harley-Davidson authorized dealership or schedule a test ride online at H-D.com.

Riders must have a valid motorcycle license and proper riding gear in order to participate in the motorcycle-share program.

* Estimate/Comparison based on non-membership daily bicycle rental rates. Financing Offer available only on new Harley-Davidson motorcycles financed through Eaglemark Savings Bank and is subject to credit approval.  Not all applicants will qualify as the Annual Percentage Rate (APR) will vary based on the applicant’s past credit performance and the term of the loan. Financing offer is available only for up to a 60 month term.  For example, a 2016 Roadster in Vivid Black with an MSRP of $11,199, no down payment and amount financed of $11,199, a 60 month repayment term, and 3.99% APR results in monthly payments of $206.20. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley-Davidson Dealership for details.


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