Dainese USA announced its third annual North American Fitnet Tour, during which certified made-to-measure specialists will visit nine locations, giving consumers the opportunity to be fitted for custom-made Dainese leather motorcycle apparel. For four decades, the Italian manufacturer of high-quality protective gear has been making custom suits for its sponsored athletes, from ’60s legends like 15-time Grand Prix World Champion Giacomo Agostini to modern-day MotoGP heroes including Nicky Hayden and Valentino Rossi.
Dainese eventually extended its bespoke service, offering it to consumers and not just sponsored racers. With worldwide demand increasing, the service has been upgraded in the past two years to meet these needs.
“We’re excited to once again give North American consumers the opportunity to be measured by our custom-fit professionals,” said Dainese USA Vice President of Operations Roberto Sadowsky. “Demand for made-to-measure apparel has been growing, and this tour has grown by three stops in just its third year, giving more customers the opportunity to become owners of garments that are truly one-of-a-kind in terms of both fit and appearance.”
At each tour stop, a limited number of customers can schedule appointments to be measured by Dainese Made to Measure specialist Angela Trotto, who will be on hand from Dainese’s world headquarters in Vicenza, Italy; and Dainese’s North American Made to Measure Coordinator Allan Jones. For each customer, 26 body measurements will be taken, after which custom leather suits, jackets and pants will be produced by Dainese’s highly trained tailors and leatherworkers. Custom made garments meet the strict standards of the European Union, where they are produced.
Dainese’s 2014 North American Fitnet Tour will include the following stops:
• October 3-4 New York, NY Mototainment – Ducati Triumph
• October 6 Montreal, Canada Ducati Montreal D-Corner
• October 7-8 Toronto, Canada Riders Choice D-Corner
• October 9 Detroit, MI Sportbike Track Gear
• October 11-12 Chicago, IL D-Store Chicago
• October 14 Portland, OR MotoCorsa
• October 16 San Francisco, CA D-Store San Francisco
• October 18 Costa Mesa, CA D-Store Orange County
• October 21 Boston, MA Seacoast Sport Cycle
For more information on Dainese’s custom-fit program, and to book a fitting session on the 2014 North American Fitnet Tour, visit: http://store.dainese.com/k/made-to-measure