Register to Win a Custom Victory Vegas 8-Ball from Allstate, Rick Fairless

Allstate Insurance Company and legendary motorcycle builder Rick Fairless recently unveiled his latest custom creation—a reimagined Victory Vegas 8-Ball.

The custom-built motorcycle is part of this year’s grand prize for the Allstate Motorcycle Sweepstakes and will feature signature Rick Fairless designs and customization never before seen by the public. This is the fifth year of the Allstate Motorcycle Sweepstakes and the first year that a Fairless custom is featured as the grand prize.

“When Allstate asked me to build this year’s bike, they asked for one that really fit the image of its riders. I knew I had to push the limits a little with this bike because they insure so many different kinds of folks,” Fairless said. “We ended up with a bike that is really going to turn some heads. This ain’t a bolt-on custom.”


In addition to winning the motorcycle, Allstate will give the winner a trip for two to Rick Fairless’ Strokers Dallas for a free custom paint job consultation, personalized by Fairless himself.

“We’re confident that the winner of this year’s Allstate Motorcycle Sweepstakes is not only going to love their new ride,” said Pam Hollander, senior director of marketing for Allstate Insurance Company, “but they’re also going to love the whole Allstate experience.”

The Allstate Victory Vegas 8-Ball, along with Allstate’s other custom creations, will be on display in 2014 at the Allstate Rider Protection Zone at the following motorcycle rallies:

·         Daytona Bike Week: Daytona Beach, Fla. (March 7-15)

·         Arizona Bike Week: Scottsdale, Ariz. (April 2-6)

·         Leesburg Bikefest: Leesburg, Fla. (April 25-27)

·         Americade, NY: Lake George, N.Y. (June 2-7)

·         Thunder in the Valley: Johnstown, Pa. (June 26-29)

·         Roar on the Shore: Erie, Pa. (July 16-19)

·         Sturgis Motorcycle Rally: Sturgis, S.D. (August 2-9)

·         Delmarva Bike Week: Salisbury, Md. (September 11-14)

·         Bikes, Blues & BBQ: Fayetteville, Ark. (September 24-27)

·         Biketoberfest: Daytona, Fla. (October 16-19)

·         Lone Star Rally: Galveston, Texas (November 6-9)

Participants can enter the Allstate Vegas 8-Ball Motorcycle Sweepstakes through February 28, 2015, online at, or at the Allstate Rider Protection Zone which visits select rallies across the country (see above). The winner will be announced in March 2015.



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