Kawasaki Motors Corp., U.S.A. is going big with its global debut of its 2013 line of Ninja motorcycles in New York’s Times Square, on Sept. 13, 2012. The company will stream a live feed of the reveal of their latest motorcycles during the “Ninja Times Square Takeover” from 10 a.m. to 8 p.m. and Rider magazine will be there with live and in-person coverage.
Kawasaki is planning a two-block display of motorcycles and a celebration that stretches along Broadway from West 45th to West 47th Street. Highlighting the celebration will be music, giveaways, special celebrity guests and the new Kawasaki motorcycles.
According to Kawasaki, the new models will be joined by a selection of significant, older models. They will include the original 1984 Ninja, as well as the legendary 1973 Z1, hailed as the world’s first “superbike” and the motorcycle that set the stage for an entirely new segment over the next few decades.
Part of the day’s closing presentation will include the give-away of two new Ninja motorcycles.
Among the scheduled activities—many of which will be shown on a huge screen above the street—are various staged presentations, unique stunt riding exhibitions by former SPEED TV host, Jason Britton, motorcycle drag race instruction from multi-time national champion Rickey Gadson, and a collection of free activities for individuals and families.
Kawasaki will also park the Monster Energy Kawasaki Racing transporter on Broadway and Ryan Villopoto, the most decorated professional racer of the past few years, will be there to sign posters for onlookers.
“Times Square is recognized as the ‘crossroads of the world,'” said Kawasaki marketing Director Chris Brull, “and we’re thrilled to be able to share our brand of motorcycle enthusiasm with such a large, diverse group of New York residents and visitors.”
More information can be found at kawasaki.com.
