Free daily concerts and appearances by a star-studded list of celebrities highlight the schedule for the all-new Buffalo Chip at Lazelle Presented by Allstate Motorcycle Insurance Stage located in the Victory Motorcycles/Indian Motorcycle complex at 3rd and Lazelle in Sturgis, South Dakota.
The new stage will be the site of the must-see events at Sturgis August 4-11, 2012.
“We’ll have our strongest presence ever at Sturgis this year,” said Steve Menneto, Polaris VP Motorcycles, who oversees the Victory and Indian brands. “We’ve made a big investment to entertain riders at the world’s best motorcycle rally. We’re creating a place to check out all the new Victory and Indian models and enjoy great entertainment on the new stage.”
More than a dozen events are scheduled for riders who stop by the complex. For a complete list of events at the Buffalo Chip at Lazelle Presented by Allstate Motorcycle Insurance stage, visit www.victoryatsturgis.com.