PHOENIX (June 6, 2011) – To kick off motorcycle riding season and introduce motorcycle travelers to Best Western’s three new types of hotels, Best Western International has announced a photo contest for motorcycle enthusiasts who visit any of the chain’s 2,200 Best Western, Best Western Plus, or Best Western Premier hotels in North America.
Motorcyclists who visit a Best Western hotel and upload a photo of their bike in front of a Best Western sign will be entered to win and each week between now and July 15, 2011. Three winners will randomly be chosen to receive 5,000 Best Western Rewards points good towards room nights, gift cards, airline miles and more.
One grand-prize winner will be chosen at random to receive 65,000 points in celebration of Best Western’s 65th birthday in 2011. To commemorate the launch of the three new types of Best Western hotels, the first rider to submit a photo in-front of all three different Best Western, Best Western Plus, or Best Western Premier signs will win a $650 travel card – good for use at any of the chain’s 4,000 hotels worldwide.
Participants must upload their digital photos to Best Western’s Facebook page at http://www.facebook.com/BestWestern between now and July 15, 2011 to be eligible to win prizes.
Photo contest entrants must sign up or be existing members of Best Western Ride Rewards®, the industry’s only free loyalty program for guests traveling by motorcycle. Best Western Ride Rewards members will automatically earn Gold Elite status when they sign up, allowing them to earn 10 points for every U.S. dollar spent on qualified room rates and 10 percent bonus points with each qualified stay at any Best Western hotel. Motorcycle travelers can register for Best Western Ride Rewards by visiting www.bwrider.com or calling 1-888-BW2BIKE.
As part of its partnership with Harley-Davidson®, Best Western has more than 1,200 Rider-Friendly® hotel locations in North America which provide services such as a special Harley-Davidson rate, a clean wipe-down at check-in and a bike cleaning station. Additional benefits at some properties include reserved parking spaces, bottled water and lip balm.
As a complement to Ride Rewards, enthusiasts can also use the Harley-Davidson Ride Planner tool to map and plan rides, and book a Best Western hotel along the route.
Keep up with the photo contest by following Best Western on Twitter @TheBestWestern, hashtag #BWBikerPhoto
To learn more about Best Western visit www.bestwestern.com.
