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Royal Enfield Motorcycles

Royal Enfield Opens North American Headquarters

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Fans of classic motorcycle marques, rejoice. Royal Enfield, which boasts the oldest motorcycle brand in continuous production, has opened its North American headquarters in Milwaukee, Wisconsin. Royal Enfield CEO Siddhartha Lal, and President of Royal Enfield North America Rod Copes, were on-hand for the grand opening event this past weekend, at 226 N. Water Street. The headquarters will also host the ...

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Royal Enfield Introduces the Himalayan

The Himalayan by Royal Enfield.

Royal Enfield introduces the Himalayan, a capable adventure motorcycle that retains Royal Enfield’s classic styling cues, yet offers modern attributes that deliver a pure motorcycling experience. Royal Enfield CEO Siddhartha Lal has enjoyed riding in the Himalayas for years and said that the idea of a purpose-built Royal Enfield for the region has been brewing in his head for some ...

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Royal Enfield Launches in North America

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Royal Enfield has announced its first wholly-owned subsidiary outside India, in North America. This announcement is in line with Royal Enfield’s focused international thrust of leading and expanding the global mid-sized motorcycle segment (250-750cc), with North America representing a priority market for the company. Royal Enfield is the oldest motorcycle brand in continuous production, with roots dating back to 1901 ...

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Royal Enfield Unveils New Pricing Strategy

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In a recent move to reposition the brand, Royal Enfield has dropped its retail pricing dramatically, shifting up its efforts to lead the mid-size motorcycle market. With increasing global demand and a new state-of-the-art factory, Royal Enfield has set its sights on becoming a worldwide leader in the growing midsize motorcycle market (250cc-750cc). Siddartha Lal, the CEO and owner of ...

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Royal Enfield’s Long History in Brief

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The first Royal Enfield was manufactured in Redditch, England, in 1901, making it the oldest, continually produced motorcycle in the world. Though the brand has passed through a number of hands over the years, it has never been out of production. Currently it’s owned by Eicher Motors, a $1.3-billion company based in India. From the start, Royal Enfield was innovative. ...

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2014 Royal Enfield Continental GT

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When Royal Enfield Motors launched its all-new Continental GT café racer in London, England, in September 2013, it not only submerged the press in the history of the iconic brand (visits to legendary bike and motorsports museums, introductions by well-known Royal Enfield historians, even a trip to the site of Royal Enfield’s original 1907 Redditch factory), it made sure we ...

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Royal Enfield Continental GT – First Ride Review

ROYAL ENFIELD FEATURED

Last September Royal Enfield Motors hosted a lavish international press launch in England for its all-new Continental GT café racer bike, which was first seen in the U.S. at the International Motorcycle Show in Long Beach, California in December 2012. The UK intro was a genuine “back to the future” experience. During the four-day itinerary, Enfield not only submersed the ...

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Royal Enfield Starts Production From its New Plant

Mr Siddhartha Lal, MD & CEO Eicher Motors Ltd rolling out the first bike-Royal Enfield-Desert Storm from Oragadam Plant

Royal Enfield started commercial production from its new manufacturing facility at Oragadam, Tamil Nadu, India, this week. Spread over 50 acres, the Oragadam plant starts with a production capacity of 150,000 units in the first phase and will produce the full range of Royal Enfield motorcycles. Rolling out the first motorcycle from the Oragadam facility, Mr. Siddhartha Lal, MD & ...

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Polaris Enters Joint Venture with Eicher Motors Limited

Polaris Industries Inc. today announced a joint venture with Eicher Motors Limited, a leading manufacturer of commercial vehicles and motorcycles in India, including the iconic motorcycle brand Royal Enfield. The joint venture will develop and market new products to meet the diverse vehicle needs in India and other emerging markets. The agreement creates a new operation, wherein Polaris and Eicher ...

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2010 Royal Enfield Bullet C5 Classic Road Test

2010 Royal Enfield Bullet C5 Classic Review | Rider Magazine

photography by Rich Cox [This 2010 Royal Enfield Bullet C5 Classic Road Test was originally published in the July 2010 issue of Rider] All of these bikes are contemporary classics, but only the Royal Enfield gives the impression of having been cryogenically preserved 50 years ago and thawed out last week. This Bullet C5 Classic is a modern bike in ...

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