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Press Releases/Promotions

Yamaha Champions Riding School Adds Training Date at Brainerd International Raceway


The Yamaha Champions Riding School is headed to the historic Brainerd International Raceway. YCRS has penciled in a date at the famed Minnesota track, Brainerd International Raceway, for August 1-2, 2016.  This will be a full two-day ChampSchool with all the bells and whistles.  Champions Habits through intense training, classroom, and on track drills as well as van lapping with ...

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Triumph Dealers Hosting Special Events to Celebrate Launch of New Tiger Explorer Models

Triumph Tiger Explorer

To celebrate the arrival of the new Triumph Tiger Explorers, Triumph Dealers of North America are hosting a range of distinctive, adventure themed events and “How To” clinics the weekend of June 18 and 19. With everything from adventure riding tips, off-road demonstrations, packing strategies, roadside repair hacks and technical demonstrations of the new Explorers, the weekend is the time ...

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SPOT Devices 50% Off for Father’s Day

SPOT Trace, Global Phone, Gen3

Just in time for Father’s Day and for a limited time, SPOT is offering its life-saving technology for 50% off. Dads who love to spend time motorcycling, hunting, fishing, hiking or anything outdoors—activities that often take them beyond cellular coverage—can get lost when they want to and, should the unexpected occur, found when they need to. Since SPOT’s inception in ...

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Harley-Davidson Launches Motorcycle Share Pop-Up Events

To promote their "$7-a-day" marketing campaign, Harley-Davidson is opening pop-up events in select cities where riders can "motorcycle-share" a new Roadster. (Photo: Harley-Davidson)

For less than seven bucks a day*, Americans can own a new Dark Custom Harley-Davidson Roadster motorcycle. To bring $7-a-day to life, Harley-Davidson created its first-ever free motorcycle-share pop up so everyone (at least through Friday) can test ride a new motorcycle and feel the difference of the nimble Roadster’s air-cooled 1200cc V-Twin engine in urban environments. “We borrowed the popular bicycle ...

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Yamaha Announces 20-Year/100,000-Mile Warranty In Conjunction With Yamalube

MotoAmerica® AMA/FIM North American Road Racing Championship’s Superstock 1000 rider Josh Day with his newly liveried Yamaha YZF-R1 race bike. (Photo: Yamaha)

Yamalube, the iconic lubricant brand of Yamaha Motor Corporation, U.S.A., today announced the “Yamalube Advantage™,” a new 20-year or 100,000-mile, whichever comes first, limited engine lubrication warranty aimed at giving new Yamaha street and cruiser motorcycle owners peace of mind when it comes to their service needs. According to Jonathan Frank, Customer Support Group Marketing Manager for Yamaha Motor Corporation, U.S.A., “The Yamalube Advantage was developed because we ...

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Aerostitch Announces Colorado Pop-Up Event

Aerostitch will be holding one of their famous Pop-Up Events May 5-8, in Aurora, Colorado.

Aerostich is traveling west to colorful Colorado to bring all of the latest riding gear and equipment for a special four-day Pop-Up Event. Join Aerostich factory sizing experts and see, feel and touch all of the latest Aerostich riding gear, including the new ‘R-3’ (Roadcrafter 3) Suit, Roadcrafter City and Tactical Suits, Women’s Roadcrafters, Utility Riding Pants, Transit Suits and ...

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Win Free Registration to Women’s Sportbike Rally Courtesy of Sena

The Women’s Sportbike Rally, an event celebrating female sportbike riders (but open to female riders of all makes and models), has announced that Sena Technologies has signed on as the presenting sponsor for 2016. Sena Technologies, Inc. is a global leader in Bluetooth innovation for the motorsports, action sports and outdoor sports lifestyles, providing motorcycle enthusiasts with innovative Bluetooth accessories for real-time communication in ...

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Aerostitch DC Area Pop-Up Event

Aerostich is heading to the Washington, DC area, bringing all of their latest riding gear and equipment for a special four-day Pop-Up Event. Join Aerostich factory sizing experts and see, feel and touch all of the latest Aerostich riding gear, including the new R-3 (Roadcrafter 3) Suit, Roadcrafter City and Tactical Suits, Women’s sized Roadcrafters, Utility Riding Pants, Transit Suits ...

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Fort William Henry to Provide Free Americade Passes


Not only does Americade’s HQ provide one of the best views of the lake in the region, it’s also Americade’s epicenter of Factory Demo rides, stunt shows, and special events. As a thank you for the week, Fort William Henry hotel guests will receive at no charge, two (2), weeklong Americade passes per room. Passes will allow guests to gain ...

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