The new Ducati Scrambler configurator website allows for the personalization of all six versions of the Scrambler at any time, even via a mobile device. From the Scrambler Icon, to the Sixty2. From the Urban Enduro, to the Full Throttle, the Classic and the Flack Track Pro, all of the bikes in the Scrambler range can be viewed and made even more unique and distinctive.
The Scrambler configurator is one of the many projects falling under the Ducati Brand Unit that promotes “self-expression”, the concept that characterises the Scrambler universe. All such projects are designed to give room to creativity, expanding the brand using unconventional and increasingly innovative channels.
In terms of motorcycle personalization, the new Ducati Scrambler configurator offers the possibility to choose from more than 60 accessories: original tank covers with three different Scrambler logos, racing accessories, six different seats, Enduro accessories for rugged protection when off-road and much more. All of the images available in the configurator are provided in high-definition, ensuring true-to-life representation.
The platform offers 11 views of the bike, including side, three-quarter, rear, front, from above and from the riding position. The Ducati Scrambler configurator can also be used to choose trendy and practical apparel from the latest collection dedicated to the brand, including jackets, pants, gloves, footwear, t-shirts, glasses and even helmets and goggles.
There is also the “hop on your motorbike” option, an additional function that lets the customer share a configuration with his/her closest Ducati Scrambler dealer and receive useful feedback in real time. The configurator also allows for social media sharing.