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Edelweiss Taps Indian Market With Joint Venture

Rider Magazine StaffJuly 08, 2016

Motorcycle touring firm Motoziel and Austria’s Edelweiss Bike Travel has announced a joint venture company to offer motorcycle touring packages in India and neighboring countries.

The joint venture firm — Motoziel Edelweiss Pvt Ltd — will offer bikes from brands like Harley-Davidson and Triumph for tours ranging from a few hours to 14 days, priced between Rs 5,500 to Rs 200,000.

“Motorcycle enthusiasts in India or tourists seeking a big-bike travel experience through the Indian sub-continent can now enjoy a pre-designed tour package, or customize it as per their preference, and enjoy the thrill under guidance of international experts,” Motoziel Co-Founder and Managing Director Kalyan Mazumdar told reporters.

The JV firm has 74 percent equity coming from Motoziel and the rest from Edelweiss. In the first round of funding since its inception last year, Gurgaon-based Motoziel had raised $2.6 million.

“Being from India, we bring local knowledge and experience in the Indian terrain, while Edelweiss offers its knowledge of the industry and operations,” Motoziel Co-Founder and Executive Director Biswaroop Banerjee said.

He added that the company, in the first phase, would focus on the north and northeastern parts of the country, and later go on to organize tours in southern India as well as neighboring countries.

“We will also focus on Rajasthan during the winter months. With Edelweiss, we will begin bike tours for Europe. They will take care of the service part there. We are also looking at neighboring regions like Sri Lanka, Bhutan, Nepal, Bangladesh and also Tibet,” Banerjee said.

The company will offer bikes, hotels, food and expert guidance during the tours. It has a fleet of 18 motorcycles from brands like Harley-Davidson, Triumph, BMW, Honda, Suzuki, Ducati and Kawasaki. The company has also partnered with Royal Enfield in certain locations.

Edelweiss Bike Travel Managing Director Rainer Buck said, “There is immense potential in the motorcycle tourism industry in India and its neighboring countries, and we are aiming at the untapped market opportunity that is available.”

Mieming-based Edelweiss is one of the leading motorcycle touring companies in the world.

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