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Harley-Davidson Pink Label Program Expands Fight Against Breast Cancer

Rider Magazine StaffOctober 14, 2014

Pink is more than a color to Harley-Davidson and its family of riders, dealers and enthusiasts. It’s an ongoing pledge to those affected by breast cancer that nobody rides alone, on the road or through life.

Having raised more than $1.3 million since its inception in 2010, the Harley-Davidson Pink Label program has expanded its reach with a third beneficiary: ABCD: After Breast Cancer Diagnosis, joining existing partners National Breast Cancer Foundation, Inc. and Young Survival Coalition to help empower and support those affected by breast cancer.

A portion of the proceeds from H-D’s Pink Label Collection benefits these organizations, and each Pink Label program partner offers national reach and a distinct type of care:

• ABCD: After Breast Cancer Diagnosis offers free peer-to-peer mentoring starting with a Helpline staffed by breast cancer survivors and partners with Walter Reed Medical Center’s Breast Cancer Center to train mentors. abcdbreastcancersupport.org
• NBCF provides help through early detection, education, and support services and offers the number one breast cancer app in iTunes, “Beyond the Shock.” nbcf.org
• YSC focuses on serving the unique needs of women under the age of 40 who are facing breast cancer. youngsurvival.org

For 2015, Pink Label includes a broad collection of pink-themed items, led by the new Pink Label 3-in-1 Leather Jacket. Visit h-d.com/pinklabel to learn more.

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